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The article discusses the rise of vertical video and its impact on content creation and consumption in the mobile-first era. It explores why vertical videos have become popular, how to adapt to this format, and its influence on social media marketing. The piece also covers tools and techniques for creating vertical videos, showcases successful brand campaigns, and looks at the future of this format. It concludes with a set of frequently asked questions and emphasizes the importance of embracing vertical video in today's digital landscape.