- Published on
The article discusses the impending end of third-party cookies and its impact on online shopping. It explains the history and purpose of third-party cookies, reasons for their phase-out, and the implications for both consumers and businesses. The article highlights changes in personalized advertising and retargeting, while also exploring new opportunities such as first-party data collection and contextual advertising. It provides tips for shoppers and businesses to prepare for this shift and addresses frequently asked questions about the topic. The conclusion emphasizes the need to adapt to this change and look forward to a more privacy-focused online shopping experience.