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Social commerce is transforming online shopping by allowing users to purchase products directly on social media platforms. This article explores the concept of social commerce, its impact on consumer behavior, and the leading platforms in this space, including Instagram Shopping, Facebook Shops, Pinterest Buyable Pins, and TikTok Shop. The piece discusses the benefits of social commerce, such as convenience, personalization, and social proof, and looks at future trends like AR try-ons, live shopping events, AI-powered personalization, and voice commerce. It also addresses common questions about safety, returns, and how businesses can get started with social commerce. The article concludes by emphasizing the growing importance of social commerce in the future of online retail.