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BeReal is a new social media app that is gaining popularity for its focus on authenticity. The app prompts users to share an unedited photo of what they're doing at a random time each day, using both front and back cameras simultaneously. This approach discourages the curation of perfect images and encourages users to share genuine moments from their lives. The rise of BeReal highlights the growing demand for authenticity in social media, as users become increasingly tired of the pressure to present a perfect image online. While BeReal may not replace other social media giants entirely, its impact on the industry is undeniable, and it has the potential to foster healthier online communities and more meaningful connections.