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This article explores the transformative impact of AI-powered personalization in e-commerce. It discusses how AI is reshaping the customer journey by offering tailored product recommendations, personalized search results, and customized marketing. The article delves into the technologies behind this personalization, including machine learning and predictive analytics. It also looks at future trends in AI-powered e-commerce, such as virtual reality shopping experiences, while addressing ethical considerations and privacy concerns. The piece concludes by emphasizing the importance of balancing AI capabilities with customer trust and value creation.